7. Fearing Change
This one is huge. When this dynamic shows up (and it does in most of us), we find ourselves looking for events around us to stay the same so we can feel secure. It’s based on the illusion that stability and security can be found in the changing world around us rather than within us. So, people don’t want to change because they think that they can keep things the same all the time to feel safe.
When you’re free of this dynamic, your attitude changes. You are likely to say, “Wow, I have no idea what’s going to happen, but whatever it is, it’s going to be a good surprise.” In my case, for the first twenty years of business, every January I would say to myself, “Oh gosh, I wonder where my next dollar is going to come from.” I worried because the research I developed had a “shelf life” and I would have to identify new cutting-edge research and figure out first what to research and then how to market it. This sent me into panic mode, scrambling for solutions and not being very pleasant to be around until about March. However, after having the core dynamics “debugged” about six years ago, I found myself saying, “Oh gee, I wonder what cool things I’m going to be doing this year to increase my business. It’s sure going to be interesting and fun to find out!” The result of this change of attitude and embracing of change was to double my revenues that first year and enjoy steady growth over the past five years. I see similar results for my clients. They may not double their revenues, but they definitely increase their bottom line and do it with a lot less stress.Stay tuned for #8: Playing it Safe